Imaging Essay Example | Topics and Well Written Essays - 1500 words

Imaging - Essay Example To better understand the physiology of the airway and its system, it is encouraged to know the anatomy first. With this in mind, the paper will try to explain the anatomy of the lungs of an adult person with presumed healthy and complete parts of it. The Right and the Left Lungs. Normally, the human body has a pair of lungs floating freely inside the pleural cavity which is made up of epithelial membranes forming the pleura. The one which is faced to the lungs is the visceral pleura and the outer is called the parietal pleura. The lungs are contained inside the thoracic cavity and are situated beside each other; thus, the right and the left. They are divided by the mediastinum. Although they are basically and supposedly aren’t connected with any other part in the cavity, they are technically attached to it by its root and the ligamentum pulmonale. When held, the lung would feel â€Å"light, soft, and spongy in texture† and can float when placed in a container with water (Cunningham & Robinson, 1918, p. 1091). According to the authors, the color of the lungs is dependent on the age of a person. It appears rosy-pink in its early years and is darker in adults. This is due to the exposure levels of the lungs to dusts a nd other impurities. The Lungs and Its Form. The form of the lungs is essentially the result of the structure of the thoracic cavity. As the airways seem to represent an inverted tree, the individual lungs are like inverted cones with the tip of the lung in the superior part and the wider part as its inferior and forming its base. The tip is called the apex and the flat surface is the base. The right lung is slightly larger than the left and is, at the same time, bulkier (Gutman, 2009, p. 77). According to Cunningham and Robinson (1918), the location of the liver below the right lung contributes to this (p. 1091) along with the presence of the flat diaphragm underneath the both of

Disempowered Individuals With Learning Disabilities Social Work Essay

Disempowered Individuals With Learning Disabilities Social Work Essay Being in the institution was bad. I got tied up and locked up. I didnt have any clothes of my own, and no privacy. We got beat up at times but that wasnt the worst. The real pain came from being a group. I was never a person. I was part of a group to eat, sleep and everything it was sad. (As cited on Mencap.org) Historically people with learning disabilities have suffered disempowerment by being excluded from mainstream society through segregation in large institutions. ( Wolfensberger, 1972) people were dismpowered by having little control over how they lived their lives. Although the Community Care Act 1990 has resulted in the closure and the resettlement of people with learning disabilities, people are still suffering disempowerment through exclusion by not being able to choose how to live their lives (Ramcharan,et al 1997). Empowerment is: à ¢Ã¢â€š ¬Ã‚ ¦concerned with how people may gain collective control over their lives, so as to achieve their interests as a group, and a method by which social workers [and other care providers] seek to enhance the power of people who lack it (Thomas and Pierson 1996, p.134). The Same As You? review is the Scottish Governments strategy for learning disability services in Scotland.   The review sets out the Scottish Governments wider policies of social inclusion, equality and fairness to enable changes to happen for the better in the lives of people with learning disabilities. A key area identified within The Same As You? is Person Centred Planning. Person-centred planning means starting with the individual and putting the supports around them that will enable them to have the life that they want. Person centred planning is a tool that can be used to plan with a person. This can be to help the person think about what is important in their life now and also to think about what what they would like in the future. Planning should include the persons circle of support and involve all the people who are important in the persons life. (Stalker and Campbell, 1998). The idea behind person central planning was to respond to problems of social exclusion, disempowerment and de-evalution. Person centred planning was developed in the 1980s by a small number of people including John O Brian and Michael Smull. As a way of enabling people with learning disabilities to move out segregated institutions and back into the main community. Person-centred planning is designed specifically to empower people, to directly support their social inclusion, and to directly challenge devaluation. By looking at what support is needed to allow the person included and involved in the community. (Magito-Mclaughlin et al., 2002). Person centred approaches offer a different alternative to the traditional model of planning used for service provision. The traditional methods of service provision operated around the individual receiving the service, with health and social care professionals making all the decisions on the type of support the individual received. The traditional model was disempowering to people with learning disabilities as it focused on the persons medical problems, ignoring the qualities of the person as human being. (Sanderson, 2003) Person centered planning places the individual at the center of the decision making process, allowing family members to become involved in the planning as Joynab, Mohammeds mother states: Person-centred planning has given us hope and a vision for a better future for Mohammed. We feel now we can have a say in how and what service support he receives. We no longer believe that only professionals know best for our son. Mohammeds faith and cultural needs are recognised and responded to.(DoH, 2010) Person centred planning looks at the persons qualities and is a way of listening to what is important in the persons life. People can direct their own services and supports, in a personalised way rather than attempting to fit within pre-existing service systems. An area where person planning has helped the person by listening to what they want enabling them to direct their services and support is through training and employment. People with learning disabilities have been marginalised from gaining employement, through the employers lack of understanding about learning disabilities and stereotypical beliefs that they are incapable of working. As a mother states I have a son who has Down syndrome..I go to the supermarkets and ask if they could try my son outà ¢Ã¢â€š ¬Ã‚ ¦I explain that he has Down syndrome, then they change the subject and say they will give me an application form.I explain my son cannot write, and they tell me he cannot get an interview without an application form.Is this a way of eliminating the disabled? (Anonymous contribution as cited by Williams,2009) People with learning disabilities benefit from working as it helps them to gain fiancial independence and security, increases their self confidence and skills and allows them to socialise. Todd (2002) demonstrates this in his report planning a new future where an agency worked with a young man with autism whose goal in life was to be an airline pilot, even though this goal was unrealistic. The support worker involved in his person-centered plan, suggested and arranged a visit to Heathrow airport once a week. The idea was to find out what interested the young man about being a pilot, was it the flying, planes or uniform? After visiting the airport for a couple of months it became apparent that the baggage carousels captivated him. The young man was then supported to get a part time job as a baggage handler. (Todd, 2002) enabling the person to become part of the community. In a way that values their human rights, gives them independence and choice. Person centred planning has a particular approach that can be used for different individuals in different situations. The four main tools that can implemented include: McGill Action Planning System (MAPS), this process is a useful tool for gathering information in the early stages of planning, helping to identify the person talents and needs. ELP (Essential Lifestyle Planning) is more commonly used to plan for people who are moving out of instititionalised care. Personal Futures Planning is less service based, tending to be used for building relationships with family, friends and fitting into the wider community. PATHS (Planning Alternative Tomorrows and Hope) is used to develop an action plan for the individual. (Stalker and Campbell, 1998, Sanderson, 2000) People with learning disabilities can have communication problems and should not be disregarded from having person centred planning for that reason. There are various techniques that can be used allow a person with a learning disability to communicate in their ideas for the plan, such as Makaton, talking mats, sign language and picture banks. (Grove, 2005) the plan can be done any format that is accessible to the person such as a written document, a drawing or mind map with images or an oral plan recorded on to a compact disc. Plans are the updated when the person wishes to make a change or when they have achieved their goal. Person centred planning is for eveyone, not just for people who can communicate. As it can engage participants personally by allowing them to hear of deeply felt hopes and dreams and fears, even if the person feels they are silly. As the planning process allows the person to break free from the misconceptions and conventions that can harness their future. Some examples of peoples dreams were a young man wanted a trip to Mexico as part of his vision. Another is taking guitar lessons as a way to achieve his goal of being a country and western singer. An older woman, in her plan, decided to retire. Another is taking art classes and learning to paint watercolours. Starting a business, going to college or university, buying a house, these are all things that are possible through person centered planning. (ne-pdd.org) Person centered planning has helped people achieve empowerment is their choice to form relationships, get married or have children. People with learning disabilities have the same need for love and relationships as do all human beings. However this need is not being met for people with a learning disability. Literature on the subject provides information about sexuality in regards to learning disabilities, however it seems to focus on disability and sexuality from the perspective of it being a problem. (Parritt, 2005.) This negative view of people with learning disabilities and sexuality stems from the historical perspective of learning disabilities, where people with disabilities were placed in institutions and segregated (Potts and Fido,1991) This level of control can still be seen today with professionals and families trying to discourage intimacy and relationships, viewing the person with a disability as vulnerable, seen as the eternal child (McCarthy, 1999) Mrs Susan Hurst and Mr Frank Hurst tell their story of Our Wedding, Our Dream where person centred planning enabled them to get married. Mrs Hurst states, some people felt there wasnt a need for us to get married but we wanted what every one else hadà ¢Ã¢â€š ¬Ã‚ ¦Getting married had always been our dreamà ¢Ã¢â€š ¬Ã‚ ¦. (csrpcp.net) Mr. and Mrs. Hurst describe how the tools of person centered planning enabled them to identify both their hopes, goals and dreams for the future this enabled them both too make all the decisions in planning for their wedding. Mr and Mrs Hurst explain that they even planned their honeymoon and travelled to their honeymoon destination without the aide of support workers, as person centered planning had enabled them to plan ahead of the difficulties that might occur and how the couple would resolve them when on holiday. Without Person centered planning Mr and Mrs Hurst would never have been able to get married or go on honeymoon. Mr and Mrs Hurst felt that person centered planning helped them to achieve their goals enabling them to feel in control of their lives, allowing them to choose their human right to get married and respect for private and family life. (csrpcp.net) There is legislation that supports the rights of people with learning disabilities to have fulfilling relationships and sex lives if that is their choice. (Article 8) states that every human being has a right to respect for private and family life. The Disability Discrimination Act (1995) gives people the right to access family planning clinics and advice centers. People with learning disabilities should be accepted as people who have the same capacity for loving as others in society.(Lesselliers, 1999) Loneliness and isolation may occur through the lack of opportunity to have loving relationships. Therefore person centred planning can enable people with learning disabilities to be empowered by allowing them to make these decisions and choosing how they want to live their lives. person centred planning improves the person quality of life. Increasing the persons right to empowerment through the right to work where they want, where they would like to live and increasing their social network by letting them choose how they would to socialise. (Whitney-Thomas et al., 1998). Relationships improve for the person at the centre of the planning, as they became more motivated and goal oriented. As the participation process allows friends and family to join in the planning and help the person achieve their goals. Parents also reported that person centred planning had such an impact on their familys lives, that they choose to become involved in training other families in the importance of person centered planning. As person centred planning is designed to focus on one person at a time, it increases the potential to broaden opportunities for people with learning disabilities in gaining the life they choose. As Person centred planning allows the person to choose how, when and where they want support or services delivered rather than the standard one size fits all approach. (OBrien Lovett, 1993). However there are limitations to person centered planning for people with learning disabilities. Insufficient funding and resources can hinder the planning process persons and their opportunity to achieve their goals, leaving people disillusioned with the process. Person centered planning requires trained and well equipped staff who are knowledgeable about inclusion, rights of people with learning disabilities and how to help empower people by directing them. As people can lose trust in centered planning if these values are not upheld. (Kinsella 2000), Person centered planning can take time to achieve targets, it is not suitable for people who require emergency planning where action needs to take place in a few days. The process is not a quick fix (OBrien Lovett, 1993). In conclusion people with learning disabilities have suffered from disempowerment in the past as a result of institutionalised care. However person centered planning has enabled people with disabilities to become empowered by allowing them to make their own choices and be fully supported about how they would like to live their life. By allowing people with learning disabilities to choose their right to employment through what job they would like to work, this in turn empowers them by gaining fiancial independence and increased self confidence, as well as learning skills and getting to meet new people. Person centred planning has allowed people to gain their right to family life and marriage, by allowing people to plan their own wedding and honeymoon giving them independence to start married life. Therefore person centered planning creates positive effects that go beyond effective planning. In that it allows people to be listened to and what is important to them. However this is only effective if what is recorded on the plan is acted on, as people will lose faith in person centered planning if no action comes from their choices.

Jane Eyre :: essays research papers

Ten-year-old orphan Jane Eyre lives unhappily with her wealthy, cruel cousins and aunt at Gateshead. Her only salvation from her daily humiliations, such as being locked up in a "red-room" (where she thinks she sees her beloved uncle's ghost), is the kindly servant, Bessie. Jane is spared further mistreatment from the Reed family when she is sent off to school at Lowood, but there, under the hypocritical Evangelicalism of the headmaster, Mr. Brocklehurst, she suffers further privations in the austere environment. She befriends Helen Burns, who upholds a doctrine of Christian forgiveness and tolerance, and is taken under the wing of the superintendent, Miss Temple. An outbreak of typhus alerts benefactors to the school's terrible conditions, Mr. Brocklehurst is replaced, and Jane excels as a student for six years and as a teacher for two. Jane finds employment as a governess at the estate of Thornfield for a little girl, Adà ¨le. After much waiting, Jane finally meets her employer, Edward Rochester, a brooding, detached man who seems to have a dark past. Other oddities around Thornfield include the occasional demonic laugh Jane hears emanating from the third-story attic. Rochester always attributes it to Grace Poole, the seamstress who works up there, but Jane is never fully convinced, and the fire she has to put out one night in Rochester's bedroom plants further doubts. Meanwhile, Jane develops an attraction for Rochester, not based on looks (both are considered plain) but on their intellectual communion. However, the higher social standing of the beautiful Miss Ingram seemingly vaults her above Jane. Though Rochester flirts with the idea of marrying Miss Ingram, he is aware of her financial ambitions for marriage. An old acquaintance of Rochester's, Richard Mason, visits Thornfield and is severely injured from an attack†¹apparently from Grace†¹in the middle of the night in the attic. Jane, baffled by the circumstances, tends to him, and Rochester confesses to her that he made an error in the past that he hopes to overturn by marrying Miss Ingram. He says that he has another governess position for Jane lined up elsewhere. Jane returns to Gateshead for a while to see the dying Mrs. Reed. When she returns to Thornfield, Rochester says he knows Miss Ingram is after him only for his money, and he asks Jane to marry him. Jane accepts, but a month later, Mason and a solicitor, Mr. Briggs, interrupt the ceremony by revealing that Rochester already has a wife: Bertha Mason, Mason's sister, a lunatic who is kept in the attic in Thornfield.

ASL Challenge Paper

ASL is more than a language; it is a miracle. I find myself often perplexed by the difficulty that must have come with making a language solely from hands. It is amazing that there was a nationwide speaking of the hands for the deaf community and anyone who is interested to learn can Join in easily, but only if they can hoop over some of the languages major challenges. In the article â€Å"Why is Learning American Sign Language a Challenge? † by Professor Mike Kent, he discusses the top 5 ASL challenges he has come across.The first challenge being social dominance patterns and attitude. This challenge is definitely a struggle for many new learners. People think that the deaf are nothing more than handicapped human beings that can't do normal acts like the rest of the population. Referring to the motivation portion of Professor Kent's article we find that there are 2 types of motivations when it comes to learning ASL. Thus the view that a person has of being above the deaf most commonly comes from the instrumentally motivated because they often lack the contact with the deaf community.The nstrumentally motivated have ties to the deaf community and are less likely to think of themselves as above the hearing impaired. The aspect of culture and attitude also fits in with the social dominance challenge. It is challenging to master the correct sign etiquette in the culture and also you must have a positive attitude about sign language because a negative attitude is easy to spot. A second challenge when it comes to learning American Sign Language people often run into is properties of Ll grammar transferred into L2 grammar. This may be the second most challenging bstacle to get over when learning ASL.The constant grammatical difference especially with question sentence with the W question words. In English we are used to putting the question word at the beginning of our sentences but in ASL the words are placed at the end. Like in the article the example of a n ative Spanish speaker learning English is a brilliant comparison. Congruence, which is personally the most challenging aspect of American Sign Language for me, is another challenge mentioned in the article. It is definitely hard to gain the confidence to communicate roudly in a brand new language instead of a native language.The constant fear of messing up, not fitting in, or sounding/looking Just plain stupid is always leering. This is especially the case in ASL. There are many things to take in consideration when it comes to ASL such as proper etiquette which also goes along with culture. From getting a person attention, having a conversation in a crowded room, or being in the way of a two peoples sight view of signs. There are exact ways that would be appropriate to handle these things but a slight mishap can make you come off as ery rude.This is definitely a major challenge when learning a new language because it all comes down to different cultures. ASL is like a culture in its way that it has its own acceptable behaviors and unacceptable behaviors. A four challenge mentioned is language shock. ASL is something that definitely takes a while to get used to. When someone all of a sudden has to use there hands in a certain way and also bend their fingers and arms at angles that are not normally used. That's why it is super important to do hand stretchers so it is possible to get the most hand motion and ot mouth or say what you are trying to sign.This is very difficult and can become a major challenge in the very beginning and can be frustrating but it's essential to only use your hands when communicating with a deaf person. Patience is key. The final challenge is that there are two types of motivations that gives people the will to learn sign language. These people fall into 2 categories. One, instrumental motivation is for all those people that want to benefit in there career with another language or are asked to take classes for a Job. This person will Ju st go to pass the tests but will quickly learn and forget the language.Even in our case as students it is technically an intellectual motivation for our degree but for many there is an actual reason they wanted to take ASL. When there is an outside motivation people are categorized as integratively motivated learners. These people have a significant person in their life that is deaf and only communicates through ASL or a friend or a colleague. Their motivation is stronger and the language will stick with them longer. If I had to choose ne of the above 5 most challenging things about ASL, my personal challenge would be congruence and culture.As the article mentioned sometimes ASL can feel like a revolving door that becomes too late to enter if you miss some parts for new learners. I have found myself feeling this way often. Once a conversation starts going at (which often seem hyper speed) I feel helpless because I don't know what's going on when I miss important parts of the convers ation. I find it also very challenging to not want to use my voice as I sign. I know deaf people I am communicating with won't hear it, but hey will see my mouth moving and that can often be distracting.As for Professor Kent's summary I would say I would agree with what he says. ASL is a language that can be easily forgotten and I do think that learners go through various stages. I remember when I started learning I was super excited because I was learning and memorizing everything so quickly and was quite impressed with myself. Then it does become challenging with the implied grammar rules and culture shock challenges. If you do not continue learning American Sign Language it will be forgotten.

Case Study †Mandalay Shweyi Co., Ltd.

I wish to express my sincere appreciation to U Aye Kyaw, Managing Director – Cum Principal of Myanmar Human Resources Co., Ltd. (MHR). I would like to express my heartfelt thanks and deepest gratitude to my course instructors, Dr. Ohnmar Myint for providing invaluable guidance, encouragement and supervision throughout the process of this assignment. I am also deeply thankful to Mandalay Shweyi Company Limited for the kind permission to study and analyze their operations. I also would like to express my special thanks to ABE for the opportunity to study for the Post Graduate Diploma through which I have gained a thorough understands of business concepts, idea and knowledge. Finally, I would like to thank my parents for their love and support throughout my life. I would also like to thank all my friends for their help in the task of developing this assignment.Executive SummaryThis assignment focuses â€Å"A Research on Improving Customer Satisfaction and Retention† of Man dalay Shweyi Co., Ltd which is a major manufacturer of alcohol industry and also a nationwide foods & beverages marketer in Myanmar. Customer satisfaction may be identified as external and internal customer satisfaction of an organisation.The main objectives of this study were focused on external customer satisfaction, to explore the main influences of customer satisfaction and to determine their relationships with customer satisfaction. This paper also intends to present the research methods reflection of customer satisfaction lead to maximize customer satisfaction benefits and minimize the customer dissatisfaction which were caused by customer service and product quality factors of Herbal Tea Product from Mandalay Shweyi Co., Ltd.Personal StatementI am a candidate of Postgraduate Diploma in Business Management (ABE). I have been trying to complete post-graduate diploma in business management as a bridge to further study for MBA because my aim is to manage either my own business or to be able to successfully manage other businesses. This assignment is requirement for â€Å"Research Methods and their Applications to Marketing† course.Firstly I learnt the business operations and activities of Mandalay Shweyi by interviewing, observation, surveying and studying documents. I learned of the vision, mission, business strategies and challenges by interviewing the management team and identified business practice and activities through dialogs with technicians and staff. By preparing this assignment, I can apply the marketing research concepts and marketing concepts which are covered in ABE courses.This paper displays â€Å"A Research on Improving Customer Satisfaction and Retention† profile of Mandalay Shweyi Company. I have tried my best not only reflection on the subjects and experiences but also to meet the assignment goals and constraints. I hereby declare that this assignment is a bonafide work carried out by myself. It has not been submitted to an y other university or institution for the award of any degree, certified or published any time before.Corporate ProfileAlthough started as a small scale business in 1992, Mandalay Shweyi Co., Ltd. Shweyi has grown into one of Myanmar's largest alcoholic beverages manufacturers with two distilleries one in Yangon and one in Mandalay. The full product portfolio includes 20 products in six different groups. Superior quality is obtained through Shweyi’s strict quality standards which are applied advanced manufacturing process. The company was formed with the well experienced distillers, knowledgeable technical experts and engineers from Yangon Institute of Technology. Shweyi is a major manufacturer of alcohol industry and also a nationwide foods & beverages marketer in Myanmar.There are nine branch offices in order to cope the whole national market (see Appendix-A). The vision of the company is â€Å"to provides healthy foods & beverages to consumers†, they produce healthy liquors series includes HERBAL RUM and SOBASHOCHU (Buckwheat Liquors). And the company also  manufactures various kinds of healthy food including Buckwheat products, Honey products and Herbal Tea products.Background of the studyNowadays, bombing of global market effect, it becomes more and more competitions in business environment and then customer satisfaction is becoming crucial role to the survival of any business organization. The competitors who will be successful recognize that customer satisfaction is a critical strategic weapon that can bring increased market share and increased profits. Therefore most of the companies all over the world are beginning to realize that customers’ satisfaction has a direct impact on the bottom line.And then they are trying to develop the unique strategies and new changes to satisfy their customer needs and wants and strive to exceed their expectations. Measuring customer satisfaction is the most important in differentiating the compan y. As markets shrink, companies are scrambling to boost customer satisfaction and keep their current customers rather than devoting additional resources to chase potential new customers. The key to customer retention is customer satisfaction.Therefore â€Å"A Research on Improving Customer Satisfaction and Retention† is essential for all business organisations. The need for customer satisfaction measurement is well documented and it can increase revenue and profit due to higher customer retention.MethodologyThis paper is a case study of Mandalay Shweyi Co., Ltd. from an inside-out perspective. It attempts to explore the benefits of Customer Satisfaction Survey and how it can provide the company with insight for development and support for future strategic decision making processes.This research was completed to identify what key components affect customer satisfaction at Mandalay Shweyi product. In this research methodology which included research design, questionnaires, samp ling process, data collection method, research timeframe and method of analysis.Research Design Exploratory: After getting the permission from company’s board of director, I  started to discuss what factors of Herbal Tea product contribute to customer satisfaction with marketing team. Because of time and budget constraints, I was unable to conduct focus groups or in depth interviews. By doing brainstorming with marketing team, I developed the research design.Descriptive: To gain a better understanding of the problem, and to clarify the research questions, I conducted secondary research to discover what experts found customer satisfaction to be at other food and beverage products. This research allowed me to gain a solid understanding of the business.QuestionnairesAfter developing what factors may lead to customer satisfaction at Herbal Tea product, I began to design a questionnaire to collect primary data from wholesalers and consumers. The type of instrument used in this r esearch was a five-point likert scale questionnaire. The questionnaire was divided into three sections. The initial portion of wholesaler questionnaire included customer service factors, the second section tested the product quality and the last section tested the pricing and reliability (reliability means that it has no side effect on customer) of Herbal Tea product.In the first portion of consumer questionnaire included demographic factors, the second section was asked the product quality and the last section measured the pricing and reliability of Herbal Tea product. The five-point likert scale assigned points 1,2,3,4 and 5. The questionnaire was pre-tested among a group of 25 potential respondents but no major problems were detected. Several minor modifications were made to ensure clarity of the items in the final version of the questionnaire (see Appendix-B).Sampling process Data were collected through survey using a structured questionnaires administered to wholesalers and con sumers (end-users). The total number of respondents (samples) who participated in this research was 149. The sample was separated into two groups. One is wholesalers group (wholesalers, N=58) and the next is consumers group (consumers, N=91). In this research the type of sampling that I used was convenient sampling.Data Collection MethodI collected the primary data by using marketing team and distributing the questionnaires to wholesalers and consumers. After collecting the data, I coded the questionnaire and entered the data into the SPSS software system to run statistical tests to analyze the data I collected. I collected the secondary research by finding professional articles and past research.Research Time FrameI compiled a research report that addresses how to improve customer satisfaction and retention at Mandalay Shweyi. I began my research in October 2010 and started to develop constructs and research hypotheses to answer the research question of what factors influence custo mer satisfaction at Mandalay Shweyi. In early November I developed my survey by putting the constructs I had previously created into likert scales. In last week of November I surveyed customers in the market, using questionnaire to measure satisfaction, and at early December I ran tests on the data using the Statistical Package for Social Sciences (SPSS) software version 15.0. Method of AnalysisIn this research diagrammatic representations are used to represent the information which included frequencies and correlation tables, and bar charts (see Appendix-C). Appropriate statistical techniques like descriptive data analysis and Pearson correlation analysis were used to analyse and interpret the data.A Literature ReviewMarketing Concept Philip Kotler who is the world's foremost marketing guru. In his first book, â€Å"Marketing Management (1967)†, marketing has been defined as â€Å"A function of management with scientific rigour, models and statistical analysis†. The à ¢â‚¬Ëœmarketing concept' in the words of Kotler is â€Å"Holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and more efficiently than competitors do.†Marketing is only one factor in attracting and keeping customers but it cannot fulfill its managerial role unless customer needs and wants are understood and satisfied. The organisation must try to understand the target market’s needs and wants.  Needs describe the basic requirements of human, people need food, air, water, clothing, and shelter to survive. People also have strong needs for recreation, education, and entertainment. These needs become wants when they are directed to specific objects that might satisfy the need (Philip Kotler, 2006). Marketing StrategyThe aim of any business organisation is to make profit. This can only be achieved by forming an effective marketing strategy which can actually incre ase double or triple of organisational sales. Marketing Strategy is the set of helps to guidelines and policies used for effectively matching marketing programmes with target market opportunities in order to achieve organisational objectives. Developing marketing strategy includes deciding which customers to target and how to position products and etc. When forming a marketing strategy, customer satisfaction is really the main goal. And a strategy that does not address the needs of the customers cannot be classified as a good marketing strategy.Marketing MixThe major marketing management decisions can be classified into four categories as follow: Product: The product is the physical product or service offered to the consumer. Price: Pricing decisions should take into account profit margins and the probable pricing response of competitors. Place (distribution): Place decisions are those associated with channels of distribution that serve as the means for getting the product to the ta rget customers. Promotion: Promotion decisions are those related to communicating and selling to potential consumers. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.These variables are known as the marketing mix and also referred to as the â€Å"Four ‘P's. The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. The service marketing mix involves analysing the 7’p of marketing, involving Product, Price, Place, Promotion, Physical Evidence, Process and People. Most of the firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.External and uncontrollable environmental factors are very important elements of the marketing strategy  Programs. Therefore Marketing Mix should include customers, environmental variables, and c ompetitive variables (Kotler, 1984). Marketing ResearchMarketing research is a systematic process which may include these steps: data – gathering, analysis, storage, retrieval and dissemination of information and finally to aid decision making. The main reasons of doing research are to reduce risks, to help in planning and forecasting results, to aid marketing mix-decisions and to improve decision making capabilities (ABE, Strategic Marketing Management, Study manual). Effective communicating research result on marketing mix is an essential component of the research process. Clear, concise, and cogent reports enable informed effective decision making. For this reason marketing research is necessary to measure and track customer satisfaction.Customer SatisfactionCustomer satisfaction is regarded as customers can get more benefits than their cost (Liu and Yen, 2010). In comparison with other traditional performance measures, customer satisfaction is probably less sensitive to s easonal fluctuations, changes in costs or changes in accounting practices (Kotler, 2006). Therefore, many researchers consider customer satisfaction to be the best indicator of a company’s future profit. Keeping existing customers is as important as acquiring new ones.The approach towards existing customers must be active, based on a separate marketing mix for customer retention (Rozenberg and Czepiel, 1992). Interaction between the one delivering the service and the customer is very important and has direct effect on the service quality and quality perception (Heuvel, 1993). Sales are the most important goal of any commercial enterprise; it becomes necessary to satisfy customers. For customer satisfaction it is necessary to establish and maintain certain important characteristics like:Quality Fair prices Good customer handling skills Efficient delivery Serious consideration of consumer complaintsAccording to the Michael Porter (2006), today, more and more companies are recog nizing the importance of satisfying and retaining current customers.  Major advantage of customer retention is â€Å"Acquiring new customers can cost five times more than the costs involved in satisfying and retaining current customers.It requires a great deal of effort to induce satisfied customers to switch away from their current suppliers.† Customer satisfaction levels can be measured using survey techniques and questionnaires. Getting high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeated orders and to use a wide range of services offered by a business.Analysis, Findings and DiscussionTo begin analyzing the Herbal Tea Product data, SPSS version 15.0 was used for statistical testing. In this research descriptive data analysis, frequencies and inferential statistic (Pearson correlation analysis) were used. From the analysis of Descriptive, Frequencies and Pearson correlation, the m ain findings and discussion can be found as follow.Demography of CustomersThe total number of respondents who participated in this research was 91 consumers and 58 wholesalers. Table 1 illustrates the demographic data of consumer respondents. Table 1: Demographic data of Customers (Consumers, N=91)Items n %Gender Male 38 41.8Female 53 58.2Age 20 to 40 41 to 60 61 and above 39 43 9 42.9 47.3 9.8Monthly Income (Myanmar Kyat) 10,000 to 4,00,000 4,10,000 to 8,00,000 8,10,000 and above 50 33 8 55.0 46.2 9.8As shown in table (1), the respondents consisted of 41.8% male and 58.2% female. Most of the respondents (47.3%) were in the age range of 41 to 60 years old. 42.9% of the respondents were 20 to 40 years old and only 9.8% of respondents were 61 years old and above. With regard to personal monthly income level, over half of the respondents i.e (55%) had the level of (10,000 to 4,00,000) Kyats, whereas another 46.2% of respondents earned (4,10,000 to 8,00,000) Kyats and only 9.8% of respo ndents had the range of above 8,10,000 Kyats.Frequencies of Consumers SatisfactionFrom the result of descriptive analysis on customer satisfaction (illustrated in Table 2), 29.7% of the consumers were satisfied with Good condition,  25.3% were satisfied with Fair condition, 17.6% of consumers were satisfied, 16.5% were satisfied with Very Good condition and only 11% were dissatisfied with Poor condition in quality of products.Table 2Customer satisfaction on product quality, taste of product and quality of packing (Consumers, N=91) Item Poor Fair Good Very Good ExcellentProduct Quality (%) 11.0 25.3 29.7 16.5 17.6Taste of Product (%) 18.7 24.2 25.3 23.1 8.8Quality of Packing (%) 16.5 25.3 34.1 12.1 12.1The result of finding on taste of products and quality of packing were displayed in Table 2. According to this research we can see most of the consumers are satisfied with 24.2%, 25.3% and 23.1% for fair, good and very good respectively on the taste of products. But 18.7% of consumer s were dislike the taste and only 8.8 % of the consumers were completely satisfied for taste. We can also see the frequencies of customer satisfaction on Table 2. Therefore we can conclude that majority consumers are satisfied with quality, taste and packing of the products. Table 3 shows the result of customer satisfaction on price, reliability of product and recommend to other for products.Even though (30.8%) of the respondents perceived that the price of the product were fair, another 33% were no comment (neither agree nor disagree) on price. However it was found that a significant total of 36.3% did not perceived price as fair. We can draw a conclusion that the price is not fair for most of respondents and we need to adjust the pricing strategy because pricing is one of the most important elements of the marketing mix and pricing a product too high or too low could mean a loss of sales for the organisation.For reliability (cannot side effect to consumer) of product, (38.5%) of c onsumers were neither agree nor disagree and a total of (34.1%) of the consumers were strongly reliable on product. But (27.5%) of consumers were not reliable on product. According to this result, we need to develop the product to get more reliable from customers.Table 3Customer satisfaction on price, reliability of product and recommend to other (Consumers, N=91) Item Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly AgreeFair Price (%) 16.5 19.8 33.0 14.3 16.5Reliability of Product (%) 12.1 15.4 38.5 24.2 9.9Recommend to other (%) 5.5 20.9 26.4 30.8 16.5Frequencies of Wholesalers SatisfactionTable 4 shows the result of wholesalers’ satisfaction on service quality. From this result most of the respondents of (20.7%, 39.7% and 12.1%) were felt neither satisfied nor dissatisfied, somewhat satisfied, completely satisfied respectively for on time delivery. According to this analysis we found that most of the respondents were satisfied for on time delivery. But 15.5% of respondents were felt completely dissatisfied and 12.1% of respondents were also felt somewhat dissatisfied for on time delivery. If we want to maintain our customer satisfaction and retention we should care dissatisfied customers by doing effective service recovery which can improve their satisfaction level.Half of the customers were felt neither satisfied nor dissatisfied on sale management. Completely dissatisfied was not found at sale management. For sale person’s dealing, we found most of the customers were satisfied and only 1.7% of respondents were completely dissatisfied. The result of non-defect performance revealed that only 1.7% was defected. Mostly they were performed without defect.Table 4Customer satisfaction on Service Quality (Wholesalers, N=58) Item Completely Dissatisfied Somewhat Dissatisfied Neither Satisfied nor Dissatisfied Somewhat Satisfied Completely SatisfiedOn Time Delivery (%) 15.5 12.1 20.7 39.7 12.1Sale Management (%) 0 17.2 51.7 24.1 6 .9Sale Person’s Dealing (%) 1.7 13.8 32.8 41.4 10.3Non-Defect Performance (%) 1.7 20.7 44.8 27.6 5.2Hypothesis Testing and Results Table 5 Hypothesis 1: There is relationship between product quality and customer satisfaction Variable Pearson Correlation, r Significant, p Mean Standard Deviation Product Quality .276(**) .008 3.04 1.255 ** Correlation is significant at the 0.01 level (2-tailed)

Origin of Miranda Rights and Warning

Origin of Miranda Rights and Warning Ernesto Arturo Miranda was drifter and a career criminal who from age 12 was in and out of reform schools and state and federal prisons for various crimes including auto theft and burglary and sex offenses. On March 13, 1963, at age 22, Miranda was picked up for questioning by the Phoenix police after the brother of a kidnap and rape victim saw Miranda in a truck with plates that matched the description that his sister had provided. Miranda was placed in a lineup and after the police indicated to him that he had been positively identified by the victim, Miranda verbally confessed to the crime. That's the Girl He was then taken to the victim to see if his voice matched the voice of the rapist. With the victim present, the police asked Miranda if she was the victim, to which he answered, Thats the girl. After Miranda said the short sentence, the victim identified his voice as being the same as the rapist. Next, Miranda was brought to a room where he recorded his confession in writing on forms with preprinted terms that read, †¦this statement has been made voluntarily and of my own free will, with no threats, coercion or promises of immunity and with full knowledge of my legal rights, understanding any statement I make can and will be used against me.   However, at no time had Miranda been told that he had the right to remain silent or that he had the right to have an attorney present. His court assigned attorney, 73-year-old Alvin Moore, tried to get the signed confessions thrown out as evidence, but was unsuccessful. Miranda was found guilty of kidnapping and rape and was sentenced up to 30 years in prison. Moore tried to get the conviction overturned by the Arizona Supreme Court, but failed. U.S. Supreme Court In 1965, Mirandas case, along with three other cases with similar issues, went before the U.S. Supreme Court. Working pro bono, attorneys John J. Flynn and John P. Frank of the Phoenix law firm Lewis Roca, submitted the argument that Mirandas Fifth and Sixth Amendment rights had been violated. Flynns argument was that based on Miranda being emotionally disturbed at the time of his arrest and that with a limited education, he would not have knowledge of his Fifth Amendment right to not incriminate himself and that he was also not informed that he had the right to an attorney. In 1966, the U.S. Supreme Court agreed, and in a landmark ruling in the case of Miranda v. Arizona that established that a suspect has the right to remain silent and that prosecutors may not use statements made by defendants while in police custody unless the police have advised them of their rights. Miranda Warning The case changed the way police handle those arrested for crimes. Before questioning any suspect who has been arrested, police now give the suspect his Miranda rights or read them the Miranda warning. The following is the common Miranda warning used by most law enforcement agencies in the United States today: You have the right to remain silent. Anything you say can and will be used against you in a court of law. You have the right to speak to an attorney and to have an attorney present during any questioning. If you cannot afford a lawyer, one will be provided for you at government expense. Conviction Overturned When the  Supreme Court  made its landmark Miranda ruling in 1966, Ernesto Mirandas conviction was overturned. Prosecutors later retried the case, using evidence other than his confession, and he was convicted again and sentenced to 20 to 30 years. Miranda served 11 years of the sentence and was paroled in 1972. When he was out of prison he began selling Miranda cards that contained his signed autograph. He was arrested on minor driving offenses a few times and on gun possession, which was a violation of his parole. He returned to prison for another year and was again released in January 1976. Ironic End for Miranda On January 31, 1976, and just weeks after his release from prison, Ernesto Miranda, age 34, was stabbed and killed in a bar fight in Phoenix. A suspect was arrested in Mirandas stabbing, but exercised his right to remain silent. He was released without being charged.

DEVELOPING COUNTRY QATAR essays

DEVELOPING COUNTRY QATAR essays The developing country of Qatar is located near the Persian Gulf, and surrounded by it on three sides (Crystal, 263). Located in the Middle East, Qatar is also bordered by Saudi Arabia (Crystal, 264). It is one of the 15 states that are generally considered to be in what is termed the "Cradle of Humanity" (Qatar, 2004). It is technically in a peninsula in the east of Arabia (Crystal, 264). Qatar makes up 11,437 square kilometers and has no large lakes or rivers to speak of (Qatar, 2004). Five hundred and sixty-three kilometers of Qatar are coastline and 60 kilometers border Saudi Arabia (Qatar, 2004). It is generally a desert climate. It is very hot and dry in most regions of the country and in the summer it turns into a very sultry and humid place. Most of the terrain of Qatar is flat and much of it is barren desert (Qatar, 2004). This is generally covered with gravel or loose sand and there are no forests or other densely planted areas. The lowest point in Qatar is where it meets the Persian Gulf and the highest point is Qurayn Abu al Bawl, which is 103 meters high (Qatar, The main natural resources of Qatar are fish, natural gas, and petroleum (Al-Haj, 561). Only 5 percent of the land is used for permanent pastures and there are no permanent crops (Qatar, 2004). Eighty square kilometers of the land is irrigated but Qatar must deal with many natural hazards such as dust storms, haze, and sandstorms, which are very common (Qatar, 2004). There are many large-scale facilities in Qatar for removing salt from the water and there is increasing dependence on these since Qatar has very few freshwater resources (Al-Haj, 568). These natural resources are extremely limited. In order to preserve much of its environment, Qatar belongs to several international agreements including those dealing with the proper way to handle hazardous wastes, biodiversity, and protection o...

Inspirational and Motivational Team Quotes

Inspirational and Motivational Team Quotes Motivational quotes can be used in many different ways and can be shared through aloud or in written form. Coaches, managers, directors, and human resources professions lead, inspire, and direct their teams with quotes from major figures in literature, politics, sports, entertainment, and philosophy. How and When to Use Inspirational Quotes Its important to use the right quote at the right time in the right way. While the right quote can inspire, the wrong one can backfire badly.   Do use inspirational quotes... ...when your team is down but is still in the process of competing. Inspirational quotes are a great tool for turning the situation around even when the competition is fierce....when your team is resting on its laurels. Its easy to feel complacent when youve just achieved an important goal, but its just as easy to allow the competition to shoot ahead and win the next round....when an individual member of your team is feeling frustrated or lacking in confidence. Avoid using inspirational quotes... ...at moment of defeat or victory, when team members are feeling too defeated or excited to pay attention or take the quote seriously....when a real and serious issue has arisen and must be resolved....when tempers are flaring or team members are very emotional. To use inspirational quotes effectively: choose a moment when team  members are emotionally reader to respond positivelyuse an appropriate means to communicate; in some cases through writing, in other cases through the spoken wordvary the quotes you use so as not to become monotonous or predictabledont respond negatively if an inspirational quote is ignored or even ridiculed. 12 Classic Inspirational Quotes GoetheThings which matter most must never be at the mercy of things which matter least. Elbert HubbardThoroughness characterizes all successful men. Genius is the art of taking infinite pains. All great achievement has been characterized by extreme care, infinite painstaking, even to the minutest detail. PlutarchTo find a fault is easy; to do better may be difficult. Steve BallesterosTo give yourself the best possible chance of playing to your potential, you must prepare for every eventuality. That means practice. Donald LairdTo handle yourself, use your head; to handle others, use your heart. Zig ZiglarTo respond is positive, to react is negative. Tony DorsettTo succeed... You need to find something to hold on to, something to motivate you, something to inspire you. George KnellerTo think creatively, we must be able to look afresh at what we normally take for granted. Stevie WonderWe all have ability. The difference is how we use it. AristotleWe are what we repeatedly do. Excellence, then, is not an act, but a habit. Michael Jordan I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. Henry FordWhether you think you can or you think you can’t, you’re right.

White New Brutality Films Essay Example | Topics and Well Written Essays - 2500 words

White New Brutality Films - Essay Example The white cultural identity is directly proportional to the understanding of the effective power of new-brutality films. The movies and documentaries attract viewers because of the historical significances and violent contents. The book of Paul Gormley regards the films related to race and violence as the new-brutality films. According to the author, the issues related to discrimination of race in the United States were extraordinary and a white filmmaker could not use the word nigger without evoking the white suppression in past and the problems faced by the black community in America. Gormley has also stated in the book that films such as, Pulp Fiction and Reservoir Dogs give people a complete understanding about the anarchic and unveiling racial age in the white society, however, the films like Menace II Society presents the imagination of the white culture in crisis. Most of the films of the 1990s were populated with the thoughts related to the African-American cultural bodies fo r their negative power in the Western Society. In the 1990s, one of the utmost striking scenes of the United States that was filmed for ten minutes is the disreputable torture part in the Reservoir Dogs. This scene is viewed as one of the pivotal parts which contained numerous features that lead to the advent of different development in the history of Hollywood cinema. Pulp fiction and Menace II society films have signified a new strand in the aesthetic direction. These films are viewed by author Paul Gormley as the new-brutality films which share one common theme to revive and renegotiate the affecting qualities and proximity of the experience of cinema. These films created a new aesthetic direction in the commercial Hollywood. In the year 1994, the American black crime and comedy film was directed by Quentin Tarantino named as Pulp Fiction. The film is primarily renowned for its ironic mixture of violence and comicalness, eclectic dialogue, cinematic allusions and a nonlinear storyline.

My Funeral Plan Assignment Example | Topics and Well Written Essays - 250 words

My Funeral Plan - Assignment Example Wakes are overnight stays held at funerals especially on the eve of the burial day. This is a practice that is only common among Christians, Muslims bury their dead immediately after they are pronounced dead. Wakes were initially meant to be moments when the friends and family came together and commemorated their lives with the dead. With the spread of Christianity, Christians started using these moments to have services in which they prayed for the souls of the late and to pray for guidance for those they left behind by them. The services have become so common that others carry them out in churches while others carry them out in homes and places designated for them by the families of the late. Egyptians believed that the bodies of their dead were to be used again by the very dead in their eternal rest. This way, they thus devised a way, of preserving the bodies; mummification. They drained the bodies of all possible liquid and air then covered them tightly in strips of sheets. The b odies survived for millions of years in good shape and this was the origin of body preservation. Given the differing funeral schedules, some people may have their programming running for weeks, a time within which the body of the dead should still be fresh and in good shape. The modern societies came up with ways of preserving their dead with such chemicals as formalin being used to keep the bodies fresh for longer. Electrocuting the dead drains all moisture and air from the bodies thus making them to last remarkably long.

Importance of the Code of Ethics Research Paper Example | Topics and Well Written Essays - 750 words

Importance of the Code of Ethics - Research Paper Example The code of ethics applies to the financial planning professionals. Financial planners are required to follow the code of ethics and are therefore held accountable if they do not abide by the code (FPSC, 2015). Financial planners registered with the CFP Board are required to acknowledge and accept to follow the code of ethics when they renew their certificates. The board goes ahead to enforce the code of ethics on financial planning professionals via a disciplinary process which is outlined in the disciplinary rules and procedures section (CFP Board, n.d). The primary aim of the code of ethics is to guide the financial planners on how to conduct their activities professionally. By agreeing to follow the code of ethics, financial planners agree that they will work in the best interests of their clients or the general public. Thus, they will conduct their activities professionally. This instills confidence in the general public or clients because they believe that financial planners wi ll shelf their personal interests for the client’s interest first. Thus, the code of ethics applies to the financial planners. They have to follow the seven principles contained in the code of ethics: client first, integrity, objectivity, fairness, professionalism, competence, confidentiality and diligence. If a financial planner does not abide by the code of ethics, the professional shall be disciplined. Some form of discipline include suspension of the professional for a period not exceeding five years.

Biology Essay Example | Topics and Well Written Essays - 1250 words - 1

Biology - Essay Example While the cannabinoid constituent may be free of central brain activity, it may possess potential therapeutic characteristics due to its anti-convulsant and myo-relaxant characteristics. In addition, the THC constituent in marijuana has attenuation effects such as tachycardia and euphoria. The mechanism of cannabinoids in effecting these changes is not clear since it is not possible to explain them through receptor binding (Shapiro, 2011). For the purpose of this study, THC alone will be studied in the process of sleep and sleep latencies, in the morning, after administration of marijuana. Research Question What are the effects of marijuana on the sleep patterns of young adults? Hypothesis Marijuana causes reduced sleep latency and increases sleepiness. Methodology The subjects who were incorporated in the study were between the ages of eighteen and thirty-five, weighing between sixty and ninety kg for males and fifty and eighty kg for females. Their body mass index was supposed to b e below thirty. The subjects were also required to have little incidence of medical history and were removed from the study if they had familial history of insomnia or daytime sleepiness, schizophrenic illnesses, and emotional or psychiatric problems (Solowij, 2010). Those taking more than 14 U of alcohol a week, smoking more than five cigarettes a day, and taking over five caffeinated beverages a day were also excluded. Inclusion required blood pressure measurements, oral temperature measurements, and hearty rate measurements. Those with blood pressure over 140/90 and a heart rate below 40 during rest were excluded. All subjects were required to use barrier methods during sex during the study, and that if they were on hormonal treatments, then they could not discontinue its use. The subjects consisted of four females aged between 20 and 22 years and 4 males between 24 and 30. The females weighed an average of 61.3kg and the males weighed an average of 74.7 kg. They were also social marijuana users and reported not using the drug for 30 days before the study, which was confirmed by a drug screen. The subjects also did not have any history of caffeine, tobacco, or alcohol abuse, confirmed by a drug screen that included tests for amphetamines, cocaine, benzodiazepines, barbiturates, and opiates (Solowij, 2010). Their alcohol intake was also below 8 U/week for females and 20 U/week for the males. The independent variable for the study is sleep while the dependent variable is marijuana. The research study was a placebo-controlled and double blind experiment with observations of THC and CBD effects on sleep patterns the day after administration. There was a night for adaptation and four nights for the experiment that were separated by one week. The participants were required to sleep at their usual time, and refrain from catnaps and exercise during the day before the experimental nights and were also required to refrain from exercise at least twelve hours following the experimental nights. The participants were chauffeured to the sleep lab for the experimental nights. During the adaptation night, the participants were familiarized with the experiment and to confirm that they possessed a normal pattern of sleep. Caffeine and alcohol ingestion was prohibited during the adaptation night for twenty-four hours with smoking prohibited five hours before the sleep-over (Solowij, 2010). The participants

Romanaticized Blackness by Whites to The Folk Essay

Romanaticized Blackness by Whites to The Folk - Essay Example He touches several other related topics as well. Throughout Hale’s book she has mentioned how the white Americans were much more open to the ideas of sharing the same hobbies, the same interests with the colored population and so they are termed as ‘outsiders’. This sudden change over several years caused a great transformation in the society and culture. The rebellion was such that a person’s race did not count, the discriminatory acts were slowing down. On the other hand, Baldwin’s stories clearly display that there was no such thing as fairness and justice between the races. The blacks were still treated wrongly, judged because of their skin color, the facts ignored because a white man was not to be blamed. It always had to be the colored man’s fault and he was unjustly punished for it. One of the stories Baldwin has written is Rockpile. The Grimes family consists of mixed ethnicity. The members are all white except on boy called John who i s Reverend Gabriel Grimes’ step son – son of his wife’s with another man before their marriage. Despite being a man of God, Grimes does not treat John fairly just because of his skin color. The incident related in the story is how Grimes’ son Rory gets injured due to his own fault, but John receives all the censure for it because he is black. Rory gets into a fight with some African American boys and hurts himself. "They fought on the rockpile. Sure footed, dangerous, and reckless, they rushed each other and grappled on the heights (†¦) Immediately, one side of Roy's face ran with blood, he fell and rolled on his face down the rocks" (Long and Collier 541) The story mostly shows the tumultuous relationship between the two. They were fighting with each other for no reason other than their color. John was thought to be guilty because of no other basis than the fact that he was black so obviously it was his entire fault. The unfairness is clearly shown here and it is quite a different version of what Hale is talking about in her own book. Times were quite difficult then. The sufferance during the Great Depression led to the white people unemployed. Only the blacks still had employment opportunities as they were willing to work for cheap wages and long hours. As more and more people were sacked, the menial tasks set aside for the blacks were given to whites. This was one of the early signs of prejudice and racism. Hale writes that the white Americans called themselves the outsiders during these times since they were not working. It was the ‘in’ thing even though they still had much more privileged lives than the blacks who were even working. The latter had very less income; the divide between the rich and poor was great. The poor automatically became even poorer whilst the rich continued to prosper despite the troubled times. The economic divide between the two races was great and yet the whites continued to compare th eir problems with those of the blacks. They did not realize that they were in a much greater, luckier position. Another story written by Baldwin is Sonny’s Blues. It is referring to the songs which were preferred in that time period. The story is about two brothers who are not really close but the narrator is showed as being worried for his sibling despite the distance. Sonny is a gifted pianist but he is troubled because he has no idea what to do with his talent. He gets into drugs till he becomes really addicted to them and puts everyone concerned

How Art Deco came to be Term Paper Example | Topics and Well Written Essays - 750 words

How Art Deco came to be - Term Paper Example It mainly affected decorative arts, such as furniture, architecture, graphic arts, pottery or jewelry, but its influence extended to other artistic fields like films or fashion. â€Å"This movement was, in a sense, a broad umbrella covering many different artistic styles and movements in the early 20th century such as Neoclassical, Constructivism, Cubism, Modernism, Bauhaus, Art Nouveau, and Futurism†. As Carol Fisher says, its origins are rooted in a reaction to the flowing motifs and fussiness of Art Nouveau with its emphasis on individual craftsmen made pieces. Its strongest points were its elegance and functionality. It was mainly based in geometric forms, zigzags and curves, and it is said that it was influenced also by tribal arts from Central America or Africa. Of course, the epoch’s advances in machinery and technology also influenced Art Deco, especially in the use of new materials such as crystal, steel, aluminum, lacquer or inlaid wood. These materials were u sed to produce pieces of art with staggered motifs, streamlined forms, stylized lines, gentle clean curves and rosette patterns. Exotic motifs and patterns inspired in nature, like plants or flowers, were also typical in Art Deco’s works of art. The declination of Art Deco came when it started to be seen as extremely loud, excessive and opulent art. Art Deco was finally ended, until the 80s, when there was an interest for it coming from graphic designers. Some colonial countries like Philippines continued using Art Deco until 1960. (Pheebay.com, "So What is Art Deco Design", October 2008. http://www.pheebay.com). Streamline Moderne was the artistic movement which followed Art Deco as a consequence of the Great Depression of 1929, based in the principles of aerodynamics and the simplicity of lines, ideas that were more in agreement with the sobriety of that period. Some splendid examples of Art Deco buildings could be the spire of the Chrysler Building or the Rockefeller Center in New York, the Bacardi Building in La Havana, the Goinia Theatre in Brazil, the BBC Broadcasting House in London, Palais de Tokyo in Paris or the Sta. Cecilia's Hall in Manila. Also, magnificent examples can be found in

Romanaticized Blackness by Whites to The Folk Essay

Romanaticized Blackness by Whites to The Folk - Essay Example He touches several other related topics as well. Throughout Hale’s book she has mentioned how the white Americans were much more open to the ideas of sharing the same hobbies, the same interests with the colored population and so they are termed as ‘outsiders’. This sudden change over several years caused a great transformation in the society and culture. The rebellion was such that a person’s race did not count, the discriminatory acts were slowing down. On the other hand, Baldwin’s stories clearly display that there was no such thing as fairness and justice between the races. The blacks were still treated wrongly, judged because of their skin color, the facts ignored because a white man was not to be blamed. It always had to be the colored man’s fault and he was unjustly punished for it. One of the stories Baldwin has written is Rockpile. The Grimes family consists of mixed ethnicity. The members are all white except on boy called John who i s Reverend Gabriel Grimes’ step son – son of his wife’s with another man before their marriage. Despite being a man of God, Grimes does not treat John fairly just because of his skin color. The incident related in the story is how Grimes’ son Rory gets injured due to his own fault, but John receives all the censure for it because he is black. Rory gets into a fight with some African American boys and hurts himself. "They fought on the rockpile. Sure footed, dangerous, and reckless, they rushed each other and grappled on the heights (†¦) Immediately, one side of Roy's face ran with blood, he fell and rolled on his face down the rocks" (Long and Collier 541) The story mostly shows the tumultuous relationship between the two. They were fighting with each other for no reason other than their color. John was thought to be guilty because of no other basis than the fact that he was black so obviously it was his entire fault. The unfairness is clearly shown here and it is quite a different version of what Hale is talking about in her own book. Times were quite difficult then. The sufferance during the Great Depression led to the white people unemployed. Only the blacks still had employment opportunities as they were willing to work for cheap wages and long hours. As more and more people were sacked, the menial tasks set aside for the blacks were given to whites. This was one of the early signs of prejudice and racism. Hale writes that the white Americans called themselves the outsiders during these times since they were not working. It was the ‘in’ thing even though they still had much more privileged lives than the blacks who were even working. The latter had very less income; the divide between the rich and poor was great. The poor automatically became even poorer whilst the rich continued to prosper despite the troubled times. The economic divide between the two races was great and yet the whites continued to compare th eir problems with those of the blacks. They did not realize that they were in a much greater, luckier position. Another story written by Baldwin is Sonny’s Blues. It is referring to the songs which were preferred in that time period. The story is about two brothers who are not really close but the narrator is showed as being worried for his sibling despite the distance. Sonny is a gifted pianist but he is troubled because he has no idea what to do with his talent. He gets into drugs till he becomes really addicted to them and puts everyone concerned

Sustainability and Resilience Reflection Paper Essay

Sustainability and Resilience Reflection Paper - Essay Example sustainability; hence, is the rate at which the renewable resources are harvested, non-renewable resource depletion and pollution creation can be continued forever. However, they cannot be maintained indefinitely then are not environment sustainable. This definition is challenging because no sustainable economic growth can be continued forever because all economic growth is environmentally degrading (Ove Arup & Partners International Limited, 2014). Meaning that it is impossible to have a sustainable environment and achieve economic growth. Consequently, environmental sustainability should be about making responsible decisions, as well as, taking action in the interest of protecting the environment placing an emphasis on the preservation and support of human life. The decisions made should ensure that they reduce the business negative impact on the environment in the sense that, although they want to achieve economic growth it should be at the cost human life. Resilience, on the other hand, is the ability of a structure to survive, grow, and adapt in the face of the unforeseen changes, as well as, catastrophic incidents (Hardin, 1968). This is to mean that the systems in the organizations and the country continuously develop through cycles of progression, crisis, accumulation, and renewal and in most cases self-organize into unpredicted new configurations. Resilience has been said to provide a novel and useful perceptive on sustainable development by what industrial development should not jeopardize the well-being of future generations. For this reason, in order to achieve sustainability, it is imperative to have foresight, innovation and effective partnership with governments and corporations and other groups (Goodland, 1995). This is because nobody can manage to foretell the future and for that reason, it is important to equip people on ways to adapt to the instability that is ahead. Consequently, resilience is the key to universal sust ainability. Resilience

The Importance Of IHRM Management Essay

The Importance Of IHRM Management Essay Introduction Increasingly, companies are being wooed to expand into foreign lands and globalisation; a word so commonly hear nowadays till it seems to be a facet of modern business model. Some underlying reasons for companies to go global are technologies advancement, cost efficiency and trade specialisation. The above mentioned are just the tip of an iceberg as there are much more incentives which attract companies to globalize. However, as organisations reach outward for the market, many failed to recognise the importance of international human resource management (IHRM). Those organisations which hold little regard or no importance for IHRM often suffered setbacks and chain effect consequences. According to Stening et al (1997), while internationalisation of business has increased opportunities for organisations and staff, it has inevitability created a myriad of Human resource management (HRM) challenges related to multicultural workforce that is diverse. More then often, these challenges prove to be much complex and subtle in nature. In this essay, we will first look into the disparity between domestic and international HRM, the factors and elements that impetus the importance of IHRM and the knowledge and skill that are so relevant, yet scarce in our modern organisations structure. On top of that, we will be looking into the areas of problems and challenges that HR managers and the expatriates constantly faced. Disparity between Domestic and International HRM (IHRM) Many organisations often have a misconception when it comes to IHRM. They often think that they could simply applied domestic HRM policies overseas and attaining the same desire result back home. As a matter of fact, there is a vast difference between domestic HRM and IHRM, where the latter being much more complex and challenging. According to Stone(2008), domestic HRM is being defined as: HRM as practised within the geographical boundaries of one country. Its focus is the management of people in a single-country context While International HRM is being defined as: HRM as practised by multinational organisations. Its focus is the management of people in a multi-country context From Stones definitions, we can roughly tell the difference between domestic HRM and IHRM. Where domestic HRM is only practical in a single-country context, IHRM is applicable globally. Conceptualisation of International HRM policies Deriving from the basic of Human Resource Management (HRM), International HRM can be view as add on to the already existing HRM policies. Stone(2008), posed some valid questions with regard to developing international HRM policies. Some examples were: what kind of organisation are we looking at? Are we looking at a home country organisation, a multinational organisation or a truly global organisation? What are the organisations mission and vision? What is the organisation core business and how can the organisation be successful? And lastly, what type of culture is desired in the organisation. By answering Stone questions, HR managers can then conceptualise the basic foundation of the organisation, so as to set and streamline their HR policies to the organisation objectives. With that, we will be able to ensure that the organisation and their people are moving in the same direction. Challenges faced by International HRM Practising HRM in a different environment, culture and ethics background is sure challenging. Nevertheless, if IHRM is being executed appropriately, the reward reaped will contribute to the organisations growth indirectly. Some typical challenges that the HR managers faced are cross-cultural issues; training and development, remuneration package, performance appraisal and international staffing process. To fulfil these challenges, it is imperative that the HR managers are sensitive to the people and adaptable to the environment while their organisation establishes foothold globally. Cross-cultural issues Cross-cultural issues can turn disastrous if the HR managers are ignorant or refuse to spend efforts to understand the situations. Often so, this is the starting point where most misunderstanding and problems spawn. We will examine the few aspect of cross-cultural issues namely: communications, ethics and management style. Cross-cultural communications According to Stone(2008), cross-cultural communications occur when a person from one culture communicates with a person from another culture. Simple gestures, facial expressions and words can turn out to be very different in meaning, depending on the individual culture and priority they have for what and how things are being said or written. Stone went on further to break cross-cultural communications into two parts, high-context cultures and low-context cultures. Quoting from Stone(2008), high-context cultures can be defined as: Cultures where non-verbal communications (such as body language and gestures) and indirect language are use to transfer meaning And low-context cultures are being defined as: Cultures where verbal communications are explicit and direct. What is said is what is meant. High-context cultures can be commonly found in Asia countries where great importance is being placed in personal relationship like family relationship and friendships. It is crucial for HR managers to interpret the true meaning of what is being said over what the other party actually mean. Failure to do so will lead to unnecessary misunderstanding and confusion. Low-context cultures on the other hand are straight forward and simple. This culture is most prevalence in the western country where YES mean yes and NO simply mean no. HR managers should not beat around the bush when handling such situations. A direct and concise approach will lead to the progression of the matters on hand. Ethics Ethics can be explained as the ability to differentiate between right and wrong. It is a moral value instilled in one since young, and changes constantly due to environmental, religion influences and education level. What may seem right to you may be a big taboo to the others. As there are many grey areas where ethics is concern, extra sensitivity should always be bear in mind. This is especially so in situations where organisation do business in places where bribery and corruption are the key to business success or should organisation exploits the workers to their advantage when there is no worker union remains unanswered. HR managers should always refer back to the organisation values and direction so as to align their own judgment and ethics to the best of the organisation. Management style Management style can be greatly influence by the culture and the organisation structure. For example in Singapore Arm Forces (SAF), a military organisation; the management style has to be a top-down approach. When the commander has given a specific instruction, the rest will follow with no question asked and this management style is extremely critical especially during war time. Interestingly, this top-down approach or autocratic style is very common in Asia, mainly due to the respect and trust a subordinate has for their superiors, a clear display of cultural influence. Another management style which is a contrast to the top-down approach is the paternalistic style. This particular management style allows subordinates and their superiors to be on equal ground, allowing decision making to be distributed equally. This kind of management thrives in sectors where collative ideas are imperative to the success of the organisation. A good example will be the engineering or research sectors where there might be chances of a better idea coming from the subordinates instead. This kind of management style is widely practice in the western countries like United States, where children are taught to ask questions whenever they dont understand. Whichever management style to be apply will have to depend on the host country and their cultural background as well as the organisation core business. HR managers will have to be open minded and flexible as there is no one medicine that cure all illness. Training and development Training and development in foreign country can be a tricky issue. According to Stone(2008), diversity of the workforce, language and cultural differences will influence how the training and development program be structured. A very good example will be the language of the program to be conducted, should English or the host-country language be used? Are there any taboo topics which should be avoided? Which type of leaning style will attain the most desired result, instructional or facilitative style? These are the few areas of concerns that HR managers will tend to encounter frequently. As a general rule of thumb, new and innovative training and development can be good, but at the same time it should not deviate too much from the cultural norms. So as to ensure that the best end result can be achieve while not creating confusion and difficulties for the participants. Remuneration package National culture is an important consideration in strategic remuneration (Stone, 2008) Remuneration package will varies in different part of the world, depending heavily on the cultural environment of the host country. In places where seniority is valued, the remuneration style will be based on the rank and the number of years in service to the companies. Such remuneration style is prevalent in Asia countries and in organisation that adopt the hierarchy concept. A stark difference to this will be the meritocracy concept of remuneration package, where remuneration will be based on the individual achievement and contribution to the organisation. This style of remuneration is widely practice in the western country and in organisation where achievement and contribution can be quantified. Adopting the right remuneration package will not only spur employees to give their best but more importantly, it can retain the talents and boost the organisations reputation. Performance Appraisal Conventionally, performance appraisal was considered as a knotty problem in the HR function and internationalisation of organisation simply complicate this function further. Different cultures will have different appreciation for performance and it is virtually impossible to set a standard for performance. For example, to get a good performance appraisal in China, one will need to have good personal relationship with their superiors. (Lu et al, 1998) Knowing strong and influential people will also ensure a smooth work life. But this might not be the case in organisation where good performance simply mean high sales figure or other factors which can be quantified. Performance appraisal for expatriate is much more elaborated. The scarcity of resources available( eg. Poor infrastructure and communication) and the expatriate soft skill( eg. Adaptability and resourcefulness) must also be taken into account when doing their performance appraisal so as to establish a system of fairness to the expatriate. A reliable method to ensure that a professional and unbiased performance appraisal is being carried out is to have a set of guiding questions. These questions will act as a guide as to how a performance appraisal should be done. Stone(2008), listed a few questions which is fundamental to performance appraisal. Questions akin to definition of performance; what is the performance criteria; will the same criteria be use across all level of in the organisation and will the performance appraisal be assessed on a group or individual basis. International staffing process International staffing can also be term as international recruitment process. Organisations typically have three options of candidates namely the home country nationals, host country nationals and third country nationals. The home country nationals are the natural choice when it comes to international staffing as they are much well versed in the organisation goals, objectives and culture. Expatriate are constantly employed in global organisations. But what are the problems faced when employing expatriate? We can broadly classify the problems into expatriate selection and expatriate failure. Expatriate selection process Expatriate selection can be very complex in nature. Expatriate are constantly being expose to a spectrum of social and personal problems examples language barrier, culture differences and physical environment. If these are unanswered, it will ultimately lead to the failure of the expatriate. Organisation often perceive that a high flyer back home will do equally well in a foreign country, therefore emphasis is always on the expatriates work experience and capability rather than focusing on the expatriate ability to blend into the new environment. Stone (2008) did a survey from different HR managers all over the world. Stones survey was to determine the essential selection criteria on expatriate. Stones study revealed that different countries HR managers have different emphasis on the selection criteria, Stone went on further to suggested that this may be due to the different cultural values which the HR managers held. Stone concluded a list of desired selection criteria for expatriate and here are some of the criteria: effective communication; listening skill; stress tolerance; empathy; flexibility in dealing with foreign cultures; political skill and previous international experience. Expatriate failure Expatriate often fail due to their partner and their inability to adapt. (Stone, 2008) Adaptability seems to be the determinant factor for expatriate to make or break. Other factors include sub-standard performance, poor healthcare, safety implication and unattractive remuneration. (Insch et al, 2002) Such situations can be reduced if organisations have some pre-departure programs for their expatriates and families. Programs like cross cultural orientation where expatriate will gain knowledge of the cultural aspect of the host country so as to avoid cultural shock. Allowing the expatriates and their families to stay in the host country for about a month will enable the expatriates to adapt to the physical environment and slowly immense themselves into the countrys culture. To add on, providing a factual job scope and environment description to the expatriates will have them prepared mentally. All these will give the expatriates an expectation of the host country and avoid any unnecessary shock. Conclusion With the increasing of globalisation, international human resource management (IHRM) plays an important role in achieving the organisations goals. Organisations which recognise the importance of IHRM will definitely benefit than those who do not. They will be more ready to move their operations into another country and effectively manage their employees to achieve smooth operations of the organisations. As a HR manager, one has to be very sensitive and flexible to the cultural aspects. Besides that, having a good knowledge and positive attitude towards the host country will make the HR managers job less tedious. Organisations which rely heavily on expatriate must know the expatriate selection criteria well so as to send the best candidate out and reduce the chances of an expatriate failure. Comprehensive expatriate program must also be implemented in order to assist and prepare the expatriates for their long and scabrous journey. By preparing the expatriates adequately in terms of both physically and mentally will ensure that a pleasant job experience for the expatriate while maximising the expatriate capability and contributions to the organisation.

Television and Media - Black Entertainment Television :: Exploratory Essays Research Papers

The Road of Black Entertainment Television The media is all around us, influencing most of our thoughts and buying habits. Most of the media bases its shows towards many diverse demographics as to bring in the most viewers to watch commercials between the show content. But some of the channels are demographic specific advertising directly to a single group in hopes of banking the entire future of a network on that single group. One channel has been extremely successful in this risky business venture, BET. BET stands for "Black Entertainment Television". If not all, then at least 75% of all commercials are made up of an all black cast. Many of these commercials follow the same exact script as others with an all white or mixed cast. Companies are doing a very smart thing in doing this duel advertising for all other networks and channels and BET. Historically and culturally, the majority of blacks support black businesses. The slight perception that a company is black friendly will earn that company several millions of dollars more in profits. Denny's long had the national perception to blacks across the nation as being racist when it came to being seated, the time to get an order placed after being seated, and the time to get the order after it was placed. Several civil rights leaders urged all blacks to boycott Denny's. After Denny's claimed that it was never and had never practiced racist tactics, Denny's produced a new commercial, one that featured an all black cast and it was run on BET. There haven't been any more complaints since. BET had probably played a large part of dissuading the racist views that were perceived during the time before the commercial had aired. BET also markets some shows directly to the black audience, especially their main target, the black male middle-middle class to the low-middle class. "Comic View" is a nightly stand-up comedy show that features black comics. Sometimes there is another minority on stage (Asian, Hispanic, etc.) but the majority of the time there are black comics on stage.

The Tao Of The Joy Luck Club :: essays research papers

Taoism has been a major influence in China throughout much of its history and The Joy Luck Club, by Amy Tan, reflects this influence through its infusion of Taoist principals. One of the fundamental concepts within Taoism is that of Wu-hsing. Wu-hsing is a way of understanding a matter by dividing it into five and is often represented by five phases, elements of directions. This is an unfamiliar concept to a western perspective, which tends to divide things into four. Understanding this fifth additional element, however, is essential to understanding The Joy Luck Club. This fifth component is most clearly represented in The Joy Luck Club through the directional aspect, which is clearly represented at the Mah Jong table, which the women gather around at the Joy Luck Club meetings. Each of the women represent the direction which they sir at on the table and the center of the Mah Jong table represents the fifth direction. In Taoism this fifth direction is the harmonious center where the traditional four directions meet and from which they originate, it is their beginning and their end. In the book the Joy Luck Club meetings serve as this fifth dimension. It is in this fifth direction, the center of the women and the Mah Jong table where the game and story of the Hoy Luck Club is played out. As the game begins the women first â€Å"wash† the tiles in a chaotic mixing motion and then work together to structure these game tiles into an orderly creation in the center of the board (Tan 22). This is the effect of the fifth direction in the women’s lives as well. As the members of the Joy Luck Club bring the chaos of their lives and find peace through the combined effect of their relationships with each other. This process of bringing peace from the midst of chaos is first seen when the first Joy Luck Club is created in Kweilin. In Kweilin Suyun finds herself in an extremely chaotic and violent environment, which is the result of the refugee-camp-like city, and the frequent bombings, which it comes under. Suyun creates the club here as a source of peace in the midst of their troubles. The meetings become a place where the women do not discuss the eminent danger that surrounds them or their relatives and lives, which they have lost. Instead they focus on food and happy stories.

Institution

Institutions are establishments or organizations that contain individuals as a mechanism to maintain control and a secure environment. However, the institution can restrict to an extent of an individual's experience and liberty of the world, resulting in conflict against the institution. Though many individuals apply themselves towards the institution with the nature of compliance, other individuals may be restricted therefore behaving in a conflicting fashion towards the institution.This is demonstrated through Harper Lee’s â€Å"To Kill a Mockingbird† by concentrating the audience’s attention to the social inequality in Maycomb representing the communities institution. Similarly within Suzanne Collin’s novel â€Å"The Hunger Games†, the institutional government is illustrated and is explored through the situations face by the individuals contained in it. Furthermore, institutional confinements elaborate the hierarchical structure enhancing or limi ting an individual within the system.As represented in Harper Lee’s â€Å"To Kill a Mockingbird†, a nature of compliance and defiance is evident within the town of Maycomb. Evaluating on this, the protagonist ‘Atticus’ depicts elements of defiance by resisting to the social means that are accustomed to in the community. Accounting for the institution’s behaviour of containment, people at the top of the institution have the ability of corruption. This is best demonstrated in the court scene where the racist views of the white residents of Maycomb are juxtaposed with Atticus Finch’s desire to represent a black client.The injustice that is present in Maycomb, is best addressed as Atticus challenges the jury to â€Å"do their duty, in the name of God†, as they decide whether Tom Robinson is guilty, despite the fact that there is no â€Å"probable cause† for supposedly raping Mayella Ewell, a white woman. This empathetic challenge by Atticus acts as the voice of reason against the racist, regressive elements of â€Å"southern† culture in the 1930’s. The institution, the town of Maycomb has been operating in a corrupt manner by segregated black and white communities within Maycomb.This segregation is again demonstrated in the court some exchanges, as the black citizen must stand in the stalls, whilst â€Å"white folk† cans sit on the same level as the judge and other court officials. In addition, Suzanne Collin’s â€Å"The Hunger Games† illustrates the nature of a governmental institution and how individuals are able to adapt or resist to the establishment. Within the novel, the protagonist Katniss Everdeen is elected to compete in the annual ‘Hunger Games’ a brutal competition containing individuals to signify the former defiance from the past districts.Through the protagonist’s portrayal of defiance, it is evident that one’s institutional thinking u ndergoes transformation, furthermore granting ability of opinion and greatly influencing an individual’s extent of restriction within the institution. This is supported through the statement of a participant of the games, â€Å"if I am going to die, I still want to be me†. Suzanne Collin uses this to express the emotions of a character experiencing the effects the institution, depicting the individuals as a tool or equipment used for manipulation and subsequently dehumanizing the individual.Conversely, within â€Å"To Kill a Mockingbird† the corrupted institution relies more on the community to progressively change people’s perspective rather than utilising threats. This is shown through the underlying nature of the public on how to behave within the town of Maycomb. Throughout the scene of the confrontation of Atticus Finch outside the town’s jail, the community’s men arise to form a mob creating a single identity. However, when the protago nist Atticus directs him individually towards a man, the man is shown to be contextually righteous and was only conforming to the society’s standards.This proposes the argument whether an institution is built on corruption demonstrated in â€Å"The Hunger Games† or is built on manipulation demonstrated in â€Å"To Kill a Mockingbird†. Evaluating on the manner of both characteristics of each institution it is evident that they share common aspects. Throughout both texts it is apparent that institutional thinking and institutional behaviours derive from the different social rankings that individuals subconsciously acquire.